Mobiletech takes great pleasure inviting customers and contacts with a mobile interest to one day training course on the latest techniques and tools for effective use of the mobile web. The tutor on this occasion is the Head of Development in Mobiletech Sweden. The curriculum will include mobile web development in general, but also contain an in depth look into some features of the Mobiletech Mobile Web Framework. The focus will be on the challenges of mobile site development and how you can use your web developer experience to create great mobile web sites.

It will include topics as:

• Mobile "standards" and technologies
• Device detection and adaptation
• Testing
• Demo of the Mobiletech Framework
• Real life examples
• Safari webkit specific features (iPhone, Android and Palm Pre)
• What's to come

Who should attend:
Developers with web experience, and Java and JSP knowledge is recommended. Prior experience with Mobiletech’s Framework is not required.

Speaker:
Anders Magnus Andersen (Stockholm and Washington DC)
Anders is the Head of Development in Mobiletech’s Stockholm office and is also the technical product manager of "Mobiletech’s Mobile Web Framework".
During his 5 years at Mobiletech, Anders has acquired a substantial amount of technical and market knowledge about the mobile web. Anders has a track record full of award-winning mobile sites in Scandinavia, and is a key figure in Mobiletech’s technical development.
Johan Simonsson (Stockholm)
Johan is one of the main developers in the "Frame team" and has long experience with mobile development including location based services, messaging services and mobile gaming.

It's never been easier to add mobile to your online presence.

"Escenic and Mobiletech will help form the solid foundation from which The Globe and Mail will build its online and mobile offerings for years to come. The power of the platform and the fact that it gave The Globe the ability to directly control our digital future were key factors in the decision” - Recent Escenic Mobile Solution customer, Angus Frame, the Vice-President of Digital Media at The Globe and Mail.

The Escenic Mobile Solution
is a complete solution for creating and publishing mobile specific
websites with the needs of the mobile user in mind. Previous fragmented
solutions for the mobile can now be replaced by a modern digital
workflow which allows editorial staff to make changes to content
instantly in response to changing end user patterns.

In addition to being fully integrated into the Escenic Content Studio workflow, the solution has the following benefits:

• One template can intelligently adapt your content for each and every device, saving you time whilst ensuring your users have the best experience for each device.
• Drag and drop images, videos, text, or articles directly into your mobile site, or fully automate mobile publishing into your existing workflow.
• A built-in widget kit allows for sophisticated interaction models from within the existing template structure.
• Mobile templates can be built and maintained using existing resources with minimal training.
• Access to a device library of over 10,000 devices which is automatically updated.
• Utilize capabilities of high end handsets, such as AJAX support, to create the best possible user experience.
• Fully compatible with Escenic Content Studio 4.3 and later releases.

Getting started with the Escenic Mobile Solution is easy. The framework is installed as a plug-in, which then allows you to incorporate mobile specific tags into your template structure. Simple sites can be delivered in days and can incorporate a number of advanced services like mobile billing, communities and other web based services.

Please contact for a demo.

2 week Starter Pack includes:

- Software installation.
- Sample template.
- Advice on how to structure your mobile content publishing workflow.

After having worked for years with primarily private companies as customers, Mobiletech is now also expanding into the public sector. And the public sector in Scandinavia is reaching out for mobile as a new effective way of communicating with the citizens.

In just a few months Mobiletech has provided large mobile information portals for local councils in Denmark as well as Norway. In Sweden the army has launched a large mobile portal build on Mobiletech technology, and many more projects are on the way for central governments and local public institutions.

“Mobile is a fantastic way of building ‘anywhere, anytime’ interactive dialogues with citizens, and the see the development in the public sector over the past few months as a proof that the public sector is really embracing this interesting new media!”, says Mobiletech CEO, Christian Erichssen.

Check some services on:

• Denmark: Viborg Kommune Town Portal
• Norway: Bergen Kommune informational service
• Sweden: Forsvarsmakten

We congratulate DN.se with their well-earned prize in Miami!

We have written about "DN mobilen" earlier here.

Read more in www.dn.se (Translated to English)

It is with great pleasure Mobiletech can announce the launch of 8 newspaper for the US publisher Cox Ohio Publishing. 

Cox Ohio Publishing is running content management software from our partner Escenic. This enables Cox to maintain the optimal editorial workflow and benefit from the editorial freedom and control such a solution is providing. The mobile sites are:

• mobile.daytondailynews.com
• mobile.springfieldnewssun.com
• mobile.middletownjournal.com
• mobile.journal-news.com
• mobile.western-star.com
• mobile.fairfield-echo.com
• mobile.oxfordpress.com
• mobile.pulsejournal.com

Read more in the press release from Escenic.

This week Sifo Research International and Mobiletech announced that we will offer official mobile metrics for the Swedish mobile internet market. Mobiletech is already providing this service for the Norwegian market toghether with TNS-Gallup.

Read the press release in English (translated by Google)

Official press release in Swedish:

SIFO Research International lanserar mobilmätningar

2009-05-04 14:15

Nu lanserar SIFO Research International mobilmätningar för den svenska marknaden. SIFO RI har tecknat ett avtal med en underleverantör, Mobiletech, som samarbetar med de svenska mobiloperatörerna. Den tekniska mätningen redovisas varje vecka på sifomedia.se och KIAIndex. Mätningen ger information om användarens faktiska beteende. Mobiletech står bakom den teknik som samlar in primärdata, medan SIFO kvalitetssäkrar, analyserar och rapportera data.

Mobiletech levererar även mjukvara för mobila tjänster till många svenska kunder, däribland Dagens Nyheter, Aftonbladet, SvD, E24, Gota Media, Sydsvenskan, Skånemedia, UNT, med flera. Såväl den tekniska som den metodmässiga lösningen för trafikmätning i mobilkanalen kommer att vara den samma som de officiella mätningar som sedan några månader tillbaka genomförs på den norska marknaden.

- Vi har länge sett behovet av trafikmätningar för den mobila marknaden som har vuxit de senaste åren. I år tror vi dessutom på en kraftig expansion för mobilmarknaden. En gemensam valuta ger positiva effekter för både annonsörer och mediebolag då man får jämförbarhet med övriga medier, 

säger Stefan Svanfeldt affärsområdeschef på SIFO RI. Vår ambition är att inom kort även att lansera individ och målgruppsmätningar för mobilmarknaden, fortsätter Stefan Svanfeldt.

- Vi ser en stadig tillväxt i mobilkanalen, och behovet för mätningar är uppenbart både för annonsörer och sajtägare. Mobilkanalen är fortfarande relativt ny, men med snabbare uppkopplingar och bättre terminaler kommer vi se en fortsatt stark tillväxt med fler avancerade kommunikationslösningar framöver, säger Anders Holen, VD Mobiletech, Sverige.

För mer information vänligen kontakta:

Stefan Svanfeldt Affärområdeschef Internet, SIFO Research International

mobil: 0701-84 22 86

e-post: s.svanfeldt@research-int.com

Anders Holen, VD, Mobiletech Sverige

mobil: 070-916 19 67

e-post: 

Norway’s third biggest online newspaper, Aftenposten, has recently gone live with an innovative mobile site using Mobiletech's Frame rendering software. Not only have they developed a site which adapts to all devices (including the iPhone) they have also gone about it in a very modern way.

After years of experience in mobile, including working with ASP hosted approaches, Aftenposten has chosen Mobiletech’s Frame delivery to power their mobile channel. With Frame, Aftenposten’s own internal staff were able to write jsp-code using Mobiletech’s tag library to develop the mobile pages they wanted. Rather than code for each specific device, Aftenposten was also able to choose a single template and widget framework which in turn created mark-up specifically for each device – while utilising the best features of each. Now Aftenposten are totally self sufficient in the mobile channel, having the editorial freedom and control to deliver content to their readers when, how and where they want it.

Total time between software delivery to a live site was only 5 weeks. The site now contains all the sections you would expect from a newspaper plus a city guide and mobile TV channel - all of which work across compatible devices. We think the team at Aftenposten have done an amazing job. Check it out on your mobile and we think you will agree. mobil.aftenposten.no

With Mobiletech’s latest release of its content rendering and adaption product Frame, customers can now enable iPhone features on their mobile sites.

The iPhone has fast become one of the most popular mobile devices for surfing the internet. In fact Google has reported that iPhone users perform 50 times more mobile searches than any other Smartphone. Little wonder then that everyone is thinking about creating an iPhone site to enhance their mobile presence.

Now, with Mobiletech ASP platform, all of Mobiletech customers can easily create an iPhone friendly experience using the same framework which caters for all devices. These sites can be made to incorporate all the enhanced features of the iPhone to make sites more user friendly and enjoyable to browse on the iPhone browser. With the newly realeas Frame 2.7.0 iPhone sites can easily be created which:

• Make use of the iPhone’s Animated menus and lists.
• Touch friendly links and menus.
• Add a personalised icon to Home screen to let users bookmark the your site for easy access.
• Support for iPhone orientation change. You pages looks and works well no matter what the page orientation.
• Supports the AJAX loading of pages to allow faster navigation and response times.

The iPhone is an illustration of the Mobiletech strategy to provide a single framework for all devices and their native interaction. Whether it be the new Google Android phone or any other device, Mobiletech can provide cost saving efficiencies from using the same authoring tools for all devices, yet bringing out the best user experience of each device. Talk to Mobiletech today to find out how we can help get your message out to everyone.

(Oslo, Copenhagen, August 19th 2008) Mobiletech launches into Denmark with a new Danish subsidiary lead by the former leadership team of iLoop Mobile Denmark.

Mobiletech, the leading software company for mobile web tools in Scandinavia, fills the void created by the recent departure of iLoop Mobile Denmark from the Danish market.

Mobiletech, the leading software company for mobile web tools in Scandinavia, fills the void created by the recent departure of iLoop Mobile Denmark from the Danish market.

For many years iLoop Denmark has been a significant part of the mobile market and has worked successfully with brands, mobile operators and corporations in the Danish market. Recently, iLoop’s US parent, iLoop Mobile Inc. chose to close its activities in the Danish Market.

“When a significant player in the market departs, it leaves the customers in a difficult situation. We don’t think it is good for them or the market. With our move into Denmark, we will give these customers an opportunity to continue their mobile services with the least disruption as possible” says CEO Mobiletech, Espen Askvik.

Mobiletech establishes an office in Denmark and introduces innovative solutions.

Mobiletech is now establishing an office in Copenhagen. Composition of the Danish office of Mobiletech is made up of the former core expert team of iLoop Mobile Denmark:

Michael Buch Sandager (former iLoop Denmark CEO), Director, Denmark
Karsten Viuf (former  iLoop Denmark Sales Director), Sales Director, Denmark       
Baldur Norddahl (former iLoop CTO), Technical Consultant Denmark

”Mobiletech has a comprehensive platform for all types of mobile activities. It is one of the most successful companies in its field, highlighted by its impressive customer portfolio. Together our core philosophy will be to deliver dynamic services which give tangible results to our customers. Mobiletech’s toolset also allows customers to develop and administrate their mobile services” says Michael Buch Sandager.

The platform has SMS and MMS gateway, a CMS system for mobile sites and retail functionality for  the sale of mobile content and the administration of a mobile storefront. There is streaming functionality and an ad management tool for mobile ads plus advanced tools for reporting, CRM and response marketing campaigns.

“The Danish market is in the middle of an exciting growth phase. For Mobiletech, acquiring iLoop Denmark’s core team represents a great opportunity to enter the market with a commanding presence” says Espen Askvik, CEO Mobiletech.

“The mobile market is developing rapidly, and increasing demands face the service providers. The next couple of years we will see a multitude of new services that include integrated mobile web services, and it is good news for the market as such that a player like Mobiletech enters the marketplace”, says Steffen Krabbenhøft, Mobile Director of Mediacom Denmark – one of the most profiled mobile experts of Denmark.

About Mobiletech

Mobiletech is a software company that develops scalable and flexible services for mobile media publishers and content owners. Mobiletech was founded in 2005 and is today one of the leading suppliers of services for companies, operators, commercial, and retailers in Norway and Sweden
Mobiletech’s platform consists of a suite of products which together form all the tools and elements that are required to communicate through the mobile channel. In particular it is designed to provide the end user with an intuitive, user friendly path to the mobile world. Mobiletech was recently awarded as ‘The most innovative player in the Nordic digital market” in 2008 by Telenor. Mobiletech was also included in the Red Herring top 100 companies in Europe 2008.