We congratulate DN.se with their well-earned prize in Miami!
We have written about “DN mobilen” earlier here.
Archive for the ‘News’ Category
“DN mobilen” won prize in Miami
Sunday, June 14th, 2009Mobiletech powering sites for Cox Ohio Publishing
Wednesday, May 6th, 2009It is with great pleasure Mobiletech can announce the launch of 8 newspaper for the US publisher Cox Ohio Publishing.
Cox Ohio Publishing is running content management software from our partner Escenic. This enables Cox to maintain the optimal editorial workflow and benefit from the editorial freedom and control such a solution is providing. The mobile sites are:
- mobile.daytondailynews.com
- mobile.springfieldnewssun.com
- mobile.middletownjournal.com
- mobile.journal-news.com
- mobile.western-star.com
- mobile.fairfield-echo.com
- mobile.oxfordpress.com
- mobile.pulsejournal.com
Sifo and Mobiletech launching mobile metrics in Sweden
Wednesday, May 6th, 2009This week Sifo Research International and Mobiletech announced that we will offer official mobile metrics for the Swedish mobile internet market. Mobiletech is already providing this service for the Norwegian market toghether with TNS-Gallup.
Read the press release in English (translated by Google)
Official press release in Swedish:
SIFO Research International lanserar mobilmätningar
2009-05-04 14:15
Mobiletech levererar även mjukvara för mobila tjänster till många svenska kunder, däribland Dagens Nyheter, Aftonbladet, SvD, E24, Gota Media, Sydsvenskan, Skånemedia, UNT, med flera. Såväl den tekniska som den metodmässiga lösningen för trafikmätning i mobilkanalen kommer att vara den samma som de officiella mätningar som sedan några månader tillbaka genomförs på den norska marknaden.
- Vi har länge sett behovet av trafikmätningar för den mobila marknaden som har vuxit de senaste åren. I år tror vi dessutom på en kraftig expansion för mobilmarknaden. En gemensam valuta ger positiva effekter för både annonsörer och mediebolag då man får jämförbarhet med övriga medier,
säger Stefan Svanfeldt affärsområdeschef på SIFO RI. Vår ambition är att inom kort även att lansera individ och målgruppsmätningar för mobilmarknaden, fortsätter Stefan Svanfeldt.
- Vi ser en stadig tillväxt i mobilkanalen, och behovet för mätningar är uppenbart både för annonsörer och sajtägare. Mobilkanalen är fortfarande relativt ny, men med snabbare uppkopplingar och bättre terminaler kommer vi se en fortsatt stark tillväxt med fler avancerade kommunikationslösningar framöver, säger Anders Holen, VD Mobiletech, Sverige.
För mer information vänligen kontakta:
Stefan Svanfeldt Affärområdeschef Internet, SIFO Research International
mobil: 0701-84 22 86
e-post: s.svanfeldt@research-int.com
Anders Holen, VD, Mobiletech Sverige
mobil: 070-916 19 67
Aftenposten Mobile
Monday, March 30th, 2009Norway’s third biggest online newspaper, Aftenposten, has recently gone live with an innovative mobile site using Mobiletech’s Frame rendering software. Not only have they developed a site which adapts to all devices (including the iPhone) they have also gone about it in a very modern way.
After years of experience in mobile, including working with ASP hosted approaches, Aftenposten has chosen Mobiletech’s Frame delivery to power their mobile channel. With Frame, Aftenposten’s own internal staff were able to write jsp-code using Mobiletech’s tag library to develop the mobile pages they wanted. Rather than code for each specific device, Aftenposten was also able to choose a single template and widget framework which in turn created mark-up specifically for each device – while utilising the best features of each. Now Aftenposten are totally self sufficient in the mobile channel, having the editorial freedom and control to deliver content to their readers when, how and where they want it.
Total time between software delivery to a live site was only 5 weeks. The site now contains all the sections you would expect from a newspaper plus a city guide and mobile TV channel – all of which work across compatible devices. We think the team at Aftenposten have done an amazing job. Check it out on your mobile and we think you will agree. mobil.aftenposten.no
Are you ready for the iphone
Thursday, October 9th, 2008With Mobiletech’s latest release of its content rendering and adaption product Frame, customers can now enable iPhone features on their mobile sites.
The iPhone has fast become one of the most popular mobile devices for surfing the internet. In fact Google has reported that iPhone users perform 50 times more mobile searches than any other Smartphone. Little wonder then that everyone is thinking about creating an iPhone site to enhance their mobile presence.
Now, with Mobiletech ASP platform, all of Mobiletech customers can easily create an iPhone friendly experience using the same framework which caters for all devices. These sites can be made to incorporate all the enhanced features of the iPhone to make sites more user friendly and enjoyable to browse on the iPhone browser. With the newly realeas Frame 2.7.0 iPhone sites can easily be created which:
- Make use of the iPhone’s Animated menus and lists.
- Touch friendly links and menus.
- Add a personalised icon to Home screen to let users bookmark the your site for easy access.
- Support for iPhone orientation change. You pages looks and works well no matter what the page orientation.
- Supports the AJAX loading of pages to allow faster navigation and response times.
The iPhone is an illustration of the Mobiletech strategy to provide a single framework for all devices and their native interaction. Whether it be the new Google Android phone or any other device, Mobiletech can provide cost saving efficiencies from using the same authoring tools for all devices, yet bringing out the best user experience of each device. Talk to Mobiletech today to find out how we can help get your message out to everyone.
Mobiletech launches into Denmark with a new Danish subsidiary lead by the former leadership …
Tuesday, August 19th, 2008(Oslo, Copenhagen, August 19th 2008) Mobiletech launches into Denmark with a new Danish subsidiary lead by the former leadership team of iLoop Mobile Denmark.
Mobiletech, the leading software company for mobile web tools in Scandinavia, fills the void created by the recent departure of iLoop Mobile Denmark from the Danish market.
Mobiletech, the leading software company for mobile web tools in Scandinavia, fills the void created by the recent departure of iLoop Mobile Denmark from the Danish market.
For many years iLoop Denmark has been a significant part of the mobile market and has worked successfully with brands, mobile operators and corporations in the Danish market. Recently, iLoop’s US parent, iLoop Mobile Inc. chose to close its activities in the Danish Market.
“When a significant player in the market departs, it leaves the customers in a difficult situation. We don’t think it is good for them or the market. With our move into Denmark, we will give these customers an opportunity to continue their mobile services with the least disruption as possible” says CEO Mobiletech, Espen Askvik.
Mobiletech establishes an office in Denmark and introduces innovative solutions.
Mobiletech is now establishing an office in Copenhagen. Composition of the Danish office of Mobiletech is made up of the former core expert team of iLoop Mobile Denmark:
Michael Buch Sandager (former iLoop Denmark CEO), Director, Denmark
Karsten Viuf (former iLoop Denmark Sales Director), Sales Director, Denmark
Baldur Norddahl (former iLoop CTO), Technical Consultant Denmark
”Mobiletech has a comprehensive platform for all types of mobile activities. It is one of the most successful companies in its field, highlighted by its impressive customer portfolio. Together our core philosophy will be to deliver dynamic services which give tangible results to our customers. Mobiletech’s toolset also allows customers to develop and administrate their mobile services” says Michael Buch Sandager.
The platform has SMS and MMS gateway, a CMS system for mobile sites and retail functionality for the sale of mobile content and the administration of a mobile storefront. There is streaming functionality and an ad management tool for mobile ads plus advanced tools for reporting, CRM and response marketing campaigns.
“The Danish market is in the middle of an exciting growth phase. For Mobiletech, acquiring iLoop Denmark’s core team represents a great opportunity to enter the market with a commanding presence” says Espen Askvik, CEO Mobiletech.
“The mobile market is developing rapidly, and increasing demands face the service providers. The next couple of years we will see a multitude of new services that include integrated mobile web services, and it is good news for the market as such that a player like Mobiletech enters the marketplace”, says Steffen Krabbenhøft, Mobile Director of Mediacom Denmark – one of the most profiled mobile experts of Denmark.
About Mobiletech
Mobiletech is a software company that develops scalable and flexible services for mobile media publishers and content owners. Mobiletech was founded in 2005 and is today one of the leading suppliers of services for companies, operators, commercial, and retailers in Norway and Sweden
Mobiletech’s platform consists of a suite of products which together form all the tools and elements that are required to communicate through the mobile channel. In particular it is designed to provide the end user with an intuitive, user friendly path to the mobile world. Mobiletech was recently awarded as ‘The most innovative player in the Nordic digital market” in 2008 by Telenor. Mobiletech was also included in the Red Herring top 100 companies in Europe 2008.
Swedish Gota Media launches five mobile newspapers
Thursday, July 31st, 2008Gota Media, one of the strong media enterprises in Sweden, launched five new mobile newspaper sites in the end of May 2008, using Mobiletech’s Dextella platform.
Gota Media has launched five new mobile newspaers: Smålandsposten, http://mobil.smp.se (http://www.smp.se), Barometern, http://mobil.barometern.se, (http://www.barometern.se), Borås Tidning, http://mobil.bt.se, (http://www.bt.se), Blekinge Läns Tidning, http://mobil.blt.se, (http://www.blt.se) and Oskarshamns-Tidningen, http://mobil.ot.se (www.ot.se).
In addition to dynamic and aesthetic outlook of news flows, these mobile newspaper sites also include guides to “what goes on” in their local areas, restuarant guides with daily menus and also job-ads.
Mathias Carlsson, the Project Manager in Gota Media, says: “We are very satisfied with our new mobile portals, and we’ve done more with this project than we anticipated. Although introducing mobile sites was a new experience for Gota Media, we are very pleased with the results and the cooperation with Mobiletech”.
This is Gota Media’s first move into the mobile channel, and the launch was very successful. Now the media company is planning to actively promote the mobile editions of the papers in order to increase popularity and traffic, and also add new exciting services.
Mobile goes live with two new Dutch newspaper sites
Tuesday, July 29th, 2008One of the leading Dutch newspapers and book publishers, NDC/VBK (http://www.ndcvbk.nl/), has recently launched two new mobile newspaper sites: Mobiel.lc.nl and Mobiel.dvhn.nl.
One of the leading Dutch newspapers and book publishers, NDC/VBK (http://www.ndcvbk.nl/), has launched two new mobile newspaper sites: Mobiel.lc.nl and Mobiel.dvhnl.nl. The new sites went live on 1st of July.The application service provider solution (ASP) is hosted by Mobiletech. The application helps creating web content which is specifically designed for the mobile, and allows incorporate images and texts into an easy to read format. Mobiletech’s ASP platforms are now used in different languages by several international clients on global scale. We are proud to offer high-quaility, user-friendly and esthetic mobile sites in any language required.
TNS Gallup announces that it will now start measuring the use of the mobile internet by …
Thursday, July 24th, 2008(Oslo, July 24th 2008) TNS Gallup announces that it will now start measuring the use of the mobile internet by launching TNS Mobile in Norway.
Use of internet via mobile phone is rapidly increasing and content and service providers are continuing to create new and improved services specifically designed for the mobile internet. To measure the growth of this market, TNS Gallup has introduced a common currency to measure user behaviour across participating mobile internet sites.
TNS Gallup has made an agreement with Norwegian Media Businesses’ Association, to start providing the measurement of mobile internet usage. The agreement will come into action during summer 2008 and official site traffic will be published from August 2008. The traffic reports will be based on a combined solution from Mobiletech and TNS Gallup. Mobiletech is behind the technology which collects raw data while TNS Gallup analyses and reports on the data. The data is collected from the mobile handset, and the mobile operators’ own network systems. The technology measures the content that the user has actually seen, which makes the measurement very reliable. The data collected is independent of operator, the end user’s handset and other technological platforms and infrastructure.
- Members of the Norwegian Media Businesses’ Association have been leaders in developing user friendly mobile services. However a reliable measurement of the mobile internet has not been available up until now. This agreement with TNS Gallup will give us reliable numbers that can be compared across a number of media assets, so we are very happy that the numbers are going to be published, says Geir Engen, Manager Digital Media, Norwegian Media Businesses’ Association.
- TNS Gallup is proud to be the first to publish traffic data based on this technology. The mobile phone is becoming an increasing important tool to access the internet. The biggest content providers have now established a common currency. This is important for more and more companies choosing to advertise on the mobile internet. TNS Gallup and Mobiletech have succeeded in making a high quality solution in response to demand from the market, says Gudbrand Jevne, General Manger TNS Gallup.
- We have long seen the need for accurate measurement of mobile internet usage and we believe the common currency will have a positive impact on media companies, advertisers and end users. The measurement system is based on technology developed internally by Mobiletech and is more accurate than solutions available up until now. Norway is on the forefront in the development of the mobile internet and this collaboration between the media companies, TNS Gallup and Mobiletech is strengthening this position, says Espen Askvik, CEO Mobiletech.
About Norwegian Media Businesses’ Association
Norwegian Media Businesses’ Association is the media trade- and tariff organisation in Norway. Our main objectives are to contribute to a diverse, independent and economically healthy industry, secure editorial independence, and work towards securing an overall framework beneficial to the industry’s competitiveness and profitability, thereby securing jobs within the industry.
The organisation counts approx. 311 member businesses, of which 172 are newspapers, 21 printing offices, 26 distribution companies, 24 TV companies, 13 advertising groups, 15 media groups, 11 magazines, 9 multimedia companies, 3 press agencies, 2 radio stations and 1 advertising company. 14 companies are defined in the member group others. The Norwegian Media Businesses’ Association is a member of the Confederation of Norwegian Business, and is the main negotiator vis a vis the labour unions in the media industry. Our managing director is Mr. Arvid Sand.
About TNS Gallup
TNS Gallup is a part of TNS. TNS is a market information group. We are the world’s largest custom research company and a leading provider of social and political polling. We are also a major supplier of consumer panel, TV, radio and print audience measurement and media intelligence services.
TNS operates a global network spanning 70 countries and employs over 13,000 people. We provide market information and measurement, together with insights and analysis, to local and multinational organisations.
We combine our specialist sector knowledge with expertise in the areas of new product development, motivational research, brand and advertising research and stakeholder management to bring our clients up-to-the minute, internationally consistent information.
We think differently to help our clients build competitive advantage, making TNS the sixth sense of business.
About Mobiletech:
Mobiletech (www.mobiletech.no) is an independent Norwegian software company that delivers a complete range of products and services to enable rich and engaging communication through mobile devices. Mobiletech was founded in 2005 and is the power behind advanced mobile services for major media companies, operators and other corporations in Scandinavia. Mobiletech has a dedicated team of passionate professionals with skills in mobile web publishing, transaction based services, telecoms, banking and mobile technology. Mobiletech has offices in Norway (Oslo, Bergen and Trondheim), Sweden (Stockholm) and USA (Washington DC).
For more information:
TNS Gallup, Harald Kittelsen, Project Manager, Tlf: +47 48 11 84 85, e-mail: Harald.Kittelsen@tns-gallup.no
Mobiletech, Espen Askvik, CEO, Tlf: +47 99 46 64 94, e-mail:
Mediebedriftenes Landsforening, Geir Engen, Manager Digital Media, Tlf: +47 22 86 12 47, e-mail: geir.
Mobiletech announces iPhone support in Dextella
Friday, July 11th, 2008(Oslo, Norway and Stockholm, Sweden 11th of July 2008)
In time for today’s worldwide launch of the 3G iPhone, Mobiletech has released enhanced support for the iPhone. Mobiletech’s new iPhone support means that now all of Mobiletech’s customers can have iPhone friendly version of their mobile sites which make use of the iPhone’s unique user interface and powerful iPhone specific features. 
Sweden’s largest morning newspaper Dagens Nyheter (DN) is Mobiletech’s first customer live with iPhone specific features on their mobile portal (mobil.dn.se). DN’s mobile site now utilises the best features of the iPhone to create a mobile newspaper experience which is optimized for the iPhone user. Enhanced features, such as providing fingertip sized controls to make it easier for user to navigate, sliding pages, fading images, AJAX and javascript, mean that DN´s iPhone users will enjoy an experience which is simple and fun to use. The support for iPhone is built into the same mobile portal framework as DN currently uses without compromising support for other phone models. Mobiletech’s device detection capabilities also eliminates the need for an iPhone specific URL.
Johan Brandt, Director DN Mobile says, “iPhone invites end users to surf, and has affected our view and demands on mobile internet. Therefore we are optimizing our mobile site to iPhone´s screen and functionality, ready for today’s launch of the device in the Swedish market”.
“Dagens Nyheter has been at the forefront of the mobile newspaper revolution. By enabling enhanced iPhone support on their portal, DN will give its mobile readers the best experience on their new iPhone from its launch”, says Anders Holen, CEO Mobiletech Sweden.
“The iPhone has revolutionized the mobile internet industry with its compelling looks and ease of use. Hence, it is only natural for Mobiletech to build support for iPhone.features into Dextella, Mobiletech’s service delivery platform”, says Espen Askvik, CEO Mobiletech.
About Mobiletech:
Mobiletech (www.mobiletech.no) is an independent Norwegian software company that delivers a complete range of products and services to enable rich and engaging communication through mobile devices. Mobiletech was founded in 2005 and is the power behind advanced mobile services for major media companies, operators and other corporations in Scandinavia. Mobiletech has a dedicated team of passionate professionals with skills in mobile web publishing, transaction based services, telecoms, banking and mobile technology. Mobiletech has offices in Norway (Oslo, Bergen and Trondheim), Sweden (Stockholm) and USA (Washington DC).
About Dagens Nyheter:
Dagens Nyheter is Sweden’s largest morning newspaper with a daily circulation of some 350 000 copies and over one million unique visitors at DN.se. DN is independent; stands free from political parties, organizations and financial interests and work in a liberal and broadminded tradition. The company is a part of the Bonnier Group, one of the leading media houses in Europe.
For more information:
Espen Askvik, CEO Mobiletech, +47 994 664 94,
Anders Holen, CEO Mobiletech Sweden, +46 (0)70 946 19 67,
Johan Brandt, Director DN MobileTel: +46 (0)8 738 15 75/Mob:+46 (0)70 538 12 18, johan.
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