Measurement was one of the hardest parts of early mobile-web work because browser capability, operator context and fragmented devices complicated analytics.
Why this mattered
- Teams needed better visibility into device classes and behaviour patterns.
- Mobile traffic often behaved differently from desktop traffic.
- Publishing and commerce decisions depended on reliable measurement.
This page is preserved as reference material about mobile analytics thinking from that era.
This page is kept online as reference material from an earlier version of the site. Product, office and company details may no longer be current.