m.meny.no is a Norwegian convenience chain. Among other things, their online strategy is to utilize the personal relationship with their customers and bring added value to their shopping experience by providing dinner suggestions, food recipes and shopping lists for each customer.

Managing all this information, communicating in many channels, integrating a variety of systems can be challenging. Hence, keeping it down to one single workflow for all channels is crucial for Meny. This means that content and users (CRM) is managed one place for desktop websites, mobile web site and the iPhone application.

Their iPhone application is extremely cost efficient as the application contains a web browser that displays the iPhone optimized mobile website. This means that the contents of the iPhone app can be managed in their existing workflow and management systems while still utilizing the unique aspects of mobile web.

This way, Meny gets the best of both worlds

· Distribution in Appstore

· Low application development and maintenance cost.

· Integrated workflows

· Mobile web covering all mobile devices including applications

· Appstore business model, and Mobile Web business model available at the same time

With Mobiletech Frame this is an efficient way of distributing content across multiple platforms. Whit the web as platform and introduction of HTML5 functionality, such as offline access and local storage, mobile web based applications perform very well compared to native iPhone apps and scores much higher on flexibility.

Meny on mobile: http://m.meny.no/
Meny in the Appstore: search for “Meny”.

Mobile publishing made easy

It’s never been easier to add mobile to your online presence.

"Escenic and Mobiletech will help form the solid foundation from which The Globe and Mail will build its online and mobile offerings for years to come. The power of the platform and the fact that it gave The Globe the ability to directly control our digital future were key factors in the decision” – Recent Escenic Mobile Solution customer, Angus Frame, the Vice-President of Digital Media at The Globe and Mail.

The Globe and Mail mobile site: http://m.theglobeandmail.com/

The Escenic Mobile Solution is a complete solution for creating and publishing mobile specific websites with the needs of the mobile user in mind. Previous fragmented solutions for the mobile can now be replaced by a modern digital workflow which allows editorial staff to make changes to content instantly in response to changing end user patterns.

In addition to being fully integrated into the Escenic Content Studio workflow, the solution has the following benefits:

• One template can intelligently adapt your content for each and every device, saving you time whilst ensuring your users have the best experience for each device.
• Drag and drop images, videos, text, or articles directly into your mobile site, or fully automate mobile publishing into your existing workflow.
• A built-in widget kit allows for sophisticated interaction models from within the existing template structure.
• Mobile templates can be built and maintained using existing resources with minimal training.
• Access to a device library of over 10,000 devices which is automatically updated.
• Utilize capabilities of high end handsets, such as AJAX support, to create the best possible user experience.
• Fully compatible with Escenic Content Studio 4.3 and later releases.

Getting started with the Escenic Mobile Solution is easy. The framework is installed as a plug-in, which then allows you to incorporate mobile specific tags into your template structure. Simple sites can be delivered in days and can incorporate a number of advanced services like mobile billing, communities and other web based services.

About The Globe and Mail
The Globe and Mail is a Canadian English language nationally distributed newspaper, based in Toronto and printed in six cities across the country. With a weekly readership of 935 000, it is Canada’s largest-circulation national newspaper and second-largest daily newspaper. http://www.theglobeandmail.com/

About Escenic
Escenic is strategic content management software for digital media publishing. Escenic technologies drive over 600 of the most dynamic and exciting news media websites in the world. Escenic has been closely tied to the media industry since 1997. Today we are proud to be considered industry leaders in our sector. With Escenic, competitive commercial enterprises gain access to the same robust technologies that professional publishers have preferred for years. In July 2008, Escenic was acquired by Vizrt.

About Mobiletech
Mobiletech is a software company that provides scalable and flexible products and services to enable the mobile web. Mobiletech was founded in 2005 and has grown to become a leading worldwide provider of advanced mobile enabling software and services for major media companies, brands and corporations. The Mobiletech Mobile Web Framework covers all the tools and elements needed to enable an engaging presence on the mobile web and removes the technical complexity of delivering content to multiple devices, browsers and networks.

The Washington Post selects Mobiletech to power new mobile website.

The Washington Post has unveiled a new mobile version of its website as it seeks to catch up to and surpass the competition in the mobile arena.

The new mobile site is designed for maximum utility for local users, with customized information on things like public transportation, weather and entertainment.  And in the very near future the mobile site will let readers make restaurant reservations, buy movie tickets and get real-time traffic routes.

The Washington Post launched its first mobile site in 2007, but it does little more than convert web material to a format that makes it accessible on a mobile device. “We’ve had a product that was sub-par and it’s critical we close that gap,” says Guy Vidra, Senior Director of Business Development and Emerging Media at Washington Post Digital.

Mobiletech’s Mobile Web Framework was chosen because it enables full editorial control over the presentation and user experience of the mobile site from within Washington Post’s existing web architecture. The framework provides one single codebase, regardless of device, browser and interaction model, providing an easy setup, development and maintenance environment.

“We know real growth is in mobile and it is a top priority for us, so for the past six months, we’ve taken dramatic steps to make our new mobile site even more useful, innovative and compelling than ever. Investing in internal resources and technology, we think we’ve created something that puts us among the leaders in mobile innovation, and we are thrilled to share this with our readers,” said Goli Sheikholeslami, General Manager, Washington Post Digital in an interview with The Wall Street Journal.

“We are very proud that the Washington Post has chosen the Mobiletech Mobile Web Framework as a platform for their mobile ambitions. Since the beginning, we have focused on creating the best possible user experience for the consumer yet at the same time offering flexibility and full editorial control and freedom to the content owners,” says Bjarne Solhaug, COO of Mobiletech.

Washington Post Mobile mobile.washingtonpost.com

For more information contact Bjarne Solhaug +1 301 648 3485

About The Washington Post
The Washington Post” is the largest and oldest newspaper in Washington, DC, it was founded in 1877. The newspaper became world famous in the 1970s through the Watergate scandal, when the journalists Bob Woodward and Carl Bernstein revealed the dirty games in the election campaign of President Richard Nixon. As at 30 September 2003 had “The Washington Post” a daily circulation of 768,023. It is America’s fifth largest newspaper by circulation. The newspaper is owned by The Washington Post Company, which also owns news magazine Newsweek.

About Mobiletech
Mobiletech is a software company that provides scalable and flexible products and services to enable the mobile web. Mobiletech was founded in 2005 and has grown to become a leading worldwide provider of advanced mobile enabling software and services for major media companies, brands and corporations. The Mobiletech Mobile Web Framework covers all the tools and elements needed to enable an engaging presence on the mobile web and removes the technical complexity of delivering content to multiple devices, browsers and networks.

KAUST – King Abdullah University of Science and Technology

Fleishman-Hillard recently appointed Mobiletech to partner in the custom development of a mobile site for the King Abdullah University of Science and Technology (KAUST), in conjunction with the KAUST Inauguration Ceremony on September 23^rd 2009.  The Fleishman-Hillard team was responsible for the concept, strategy, and design of the site, and Mobiletech turned the designs into the most distinguished mobile university site live today.

In creating the KAUST mobile site, Fleishman-Hillard’s goal was to establish a mobile presence that would enhance the reputation of this world-class science and technology institution. Furthermore, the site needed to provide an engaging user experience, demonstrate a technically flawless execution, and impress key stakeholders with a visually stunning interface.

Mobiletech was selected based on many different factors.  Mobiletech has proven with recent installations throughout the world that we currently have the capability to offer a very competitive solution both as a software installation, a hosted solution, or a hybrid of both solutions.  The Mobiletech Mobile Web Framework stands out from all current competitors by the freedom, control and flexibility it offers the brand or the content owners. Mobiletech demonstrated unsurpassed expertise with current mobile technology, long term evolution of experience, reliability of service, and flexibility to work in the nature of a true partnership to best serve the needs of KAUST.

The end result was a highly successful mobile site with a stylized user interface targeted to iPhone and Blackberry devices that degrades gracefully across all other mobile devices, browsers and interaction models. The site was easily developed using a single code base to reduce maintenance costs while still supporting the broadest possible mobile audience.

The KAUST mobile site is accessible from any mobile device at http://mobile.kaust.edu.sa.
About Fleishman-Hillard
Operating in 22 countries throughout the world, Fleishman-Hillard (www.fleishman.com) blends integrated communication strategies with digital technologies to apply diverse approaches that are tailored to fit each client and designed to engage, involve, build loyalty and impact business performance.

About KAUST – King Abdullah University of Science and Technology
King Abdullah University of Science and Technology (KAUST), Saudi Arabia is an international, graduate-level research university dedicated to inspiring a new age of scientific achievement in the Kingdom that will also benefit the region and the world. KAUST is the realization of a decades-long vision of the Custodian of the Two Holy Mosques, King Abdullah Bin Abdulaziz Al Saud.

About Mobiletech
Mobiletech was founded in April 2005 by an innovative team of telecommunication, banking and investment professionals. The entrepreneurs saw a need to create a platform to bring the worlds of content and mobile together in a way that would create great user experiences for people using mobile devices to view the Web. Since 2005 Mobiletech has grown to be one of the most respected mobile companies in the Nordics, powering the mobile presence of many of the largest media assets in the region.