Mobile publishing made easy

It’s never been easier to add mobile to your online presence.

"Escenic and Mobiletech will help form the solid foundation from which The Globe and Mail will build its online and mobile offerings for years to come. The power of the platform and the fact that it gave The Globe the ability to directly control our digital future were key factors in the decision” – Recent Escenic Mobile Solution customer, Angus Frame, the Vice-President of Digital Media at The Globe and Mail.

The Globe and Mail mobile site: http://m.theglobeandmail.com/

The Escenic Mobile Solution is a complete solution for creating and publishing mobile specific websites with the needs of the mobile user in mind. Previous fragmented solutions for the mobile can now be replaced by a modern digital workflow which allows editorial staff to make changes to content instantly in response to changing end user patterns.

In addition to being fully integrated into the Escenic Content Studio workflow, the solution has the following benefits:

• One template can intelligently adapt your content for each and every device, saving you time whilst ensuring your users have the best experience for each device.
• Drag and drop images, videos, text, or articles directly into your mobile site, or fully automate mobile publishing into your existing workflow.
• A built-in widget kit allows for sophisticated interaction models from within the existing template structure.
• Mobile templates can be built and maintained using existing resources with minimal training.
• Access to a device library of over 10,000 devices which is automatically updated.
• Utilize capabilities of high end handsets, such as AJAX support, to create the best possible user experience.
• Fully compatible with Escenic Content Studio 4.3 and later releases.

Getting started with the Escenic Mobile Solution is easy. The framework is installed as a plug-in, which then allows you to incorporate mobile specific tags into your template structure. Simple sites can be delivered in days and can incorporate a number of advanced services like mobile billing, communities and other web based services.

About The Globe and Mail
The Globe and Mail is a Canadian English language nationally distributed newspaper, based in Toronto and printed in six cities across the country. With a weekly readership of 935 000, it is Canada’s largest-circulation national newspaper and second-largest daily newspaper. http://www.theglobeandmail.com/

About Escenic
Escenic is strategic content management software for digital media publishing. Escenic technologies drive over 600 of the most dynamic and exciting news media websites in the world. Escenic has been closely tied to the media industry since 1997. Today we are proud to be considered industry leaders in our sector. With Escenic, competitive commercial enterprises gain access to the same robust technologies that professional publishers have preferred for years. In July 2008, Escenic was acquired by Vizrt.

About Mobiletech
Mobiletech is a software company that provides scalable and flexible products and services to enable the mobile web. Mobiletech was founded in 2005 and has grown to become a leading worldwide provider of advanced mobile enabling software and services for major media companies, brands and corporations. The Mobiletech Mobile Web Framework covers all the tools and elements needed to enable an engaging presence on the mobile web and removes the technical complexity of delivering content to multiple devices, browsers and networks.

The Washington Post selects Mobiletech to power new mobile website.

The Washington Post has unveiled a new mobile version of its website as it seeks to catch up to and surpass the competition in the mobile arena.

The new mobile site is designed for maximum utility for local users, with customized information on things like public transportation, weather and entertainment.  And in the very near future the mobile site will let readers make restaurant reservations, buy movie tickets and get real-time traffic routes.

The Washington Post launched its first mobile site in 2007, but it does little more than convert web material to a format that makes it accessible on a mobile device. “We’ve had a product that was sub-par and it’s critical we close that gap,” says Guy Vidra, Senior Director of Business Development and Emerging Media at Washington Post Digital.

Mobiletech’s Mobile Web Framework was chosen because it enables full editorial control over the presentation and user experience of the mobile site from within Washington Post’s existing web architecture. The framework provides one single codebase, regardless of device, browser and interaction model, providing an easy setup, development and maintenance environment.

“We know real growth is in mobile and it is a top priority for us, so for the past six months, we’ve taken dramatic steps to make our new mobile site even more useful, innovative and compelling than ever. Investing in internal resources and technology, we think we’ve created something that puts us among the leaders in mobile innovation, and we are thrilled to share this with our readers,” said Goli Sheikholeslami, General Manager, Washington Post Digital in an interview with The Wall Street Journal.

“We are very proud that the Washington Post has chosen the Mobiletech Mobile Web Framework as a platform for their mobile ambitions. Since the beginning, we have focused on creating the best possible user experience for the consumer yet at the same time offering flexibility and full editorial control and freedom to the content owners,” says Bjarne Solhaug, COO of Mobiletech.

Washington Post Mobile mobile.washingtonpost.com

For more information contact Bjarne Solhaug +1 301 648 3485

About The Washington Post
The Washington Post” is the largest and oldest newspaper in Washington, DC, it was founded in 1877. The newspaper became world famous in the 1970s through the Watergate scandal, when the journalists Bob Woodward and Carl Bernstein revealed the dirty games in the election campaign of President Richard Nixon. As at 30 September 2003 had “The Washington Post” a daily circulation of 768,023. It is America’s fifth largest newspaper by circulation. The newspaper is owned by The Washington Post Company, which also owns news magazine Newsweek.

About Mobiletech
Mobiletech is a software company that provides scalable and flexible products and services to enable the mobile web. Mobiletech was founded in 2005 and has grown to become a leading worldwide provider of advanced mobile enabling software and services for major media companies, brands and corporations. The Mobiletech Mobile Web Framework covers all the tools and elements needed to enable an engaging presence on the mobile web and removes the technical complexity of delivering content to multiple devices, browsers and networks.

Mobiletech Frame is Mobiletechs offering for building advanced mobile web sites. The framework is made for work flow integration and flexible deployment.

Read more.

The Viz Mobile Expansion is a fully integrated mobile web rendering engine. 100% transparent to the editor providing full editorial freedom and control.

Key features

• Unique, modern and future compliant approach to content adaption to the mobile context.
• Integration into existing workflows to utilize editorial expertise and resources.
• One single code base for all devices, browsers and interaction models to ease development and maintenance.
• Providing editorial -control and -freedom as well as control over the technical value chain
• Flexible deployment and software delivery models
• Creative flexibility
• Easy and controllable integration to legacy systems and 3rd parties
• Well documented development environment enables the customers mobile developers to excel

Read more.