This archive case study shows a practical transport use case for the early mobile web: ticket sales, travel planning and customer-service tasks that benefited from quick access on phones.
The key historical point is not the original vendor relationship but the product pattern itself. Mobile mattered because passengers needed fast, device-friendly access while already in transit.
The preserved case text also reflects how important integration was at the time. Booking flows, planners and back-end systems had to work together if mobile channels were going to become a meaningful part of the customer journey.
This page is kept online as reference material from an earlier version of the site. Product, office and company details may no longer be current.